--- title: Sharing an EMS Agency's Innovation Across the Nation description: Strategic storytelling increases awareness for EMS Agency. Learn how RedFlash helped REMSA share their story about transforming healthcare. image: https://case-studies.redflashgroup.com/hubfs/Imported_Blog_Media/REMSA.png --- [Skip to the main content.](https://case-studies.redflashgroup.com/strategic-storytelling-increases-awareness#main-content) [![RFG_Logo_White](https://case-studies.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://case-studies.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu 2 min read # Sharing an EMS Agency's Innovation Across the Nation [![Picture of RedFlash Group](https://case-studies.redflashgroup.com/hubfs/RFG_Icon_Red%20(1).jpg) RedFlash Group](https://case-studies.redflashgroup.com/author/redflash_group) : Updated on May 8, 2025 [Execution](https://case-studies.redflashgroup.com/tag/execution) [Campaign Development](https://case-studies.redflashgroup.com/tag/campaign-development) ![Sharing an EMS Agency's Innovation Across the Nation](https://case-studies.redflashgroup.com/hubfs/Imported_Blog_Media/REMSA.png) ##### **BACKGROUND** **An Innovative Program in Need of a Bullhorn** Success is meant to be shared. Especially when it has the power to create positive change. One innovative EMS agency in Nevada, [Regional Emergency Medical Services Authority (REMSA)](https://www.remsahealth.com/), wanted to share how they were transforming healthcare in their community and beyond. After winning a government grant, REMSA launched a progressive mobile integrated healthcare program and saw powerful results. But they needed help communicating their success loud and clear enough to make an industry-wide impact.   ##### **CHALLENGE** **Sharing Success to Inspire Action** That’s why REMSA brought in the RedFlash Group to determine the best marketing approach to translate their success into awareness and action. Their story deserved national attention as it had the potential to improve EMS practices in communities across the U.S. It was also important to show REMSA as a trailblazer in mobile integrated healthcare (MIH) in a way that was approachable, informative and inspiring. We knew the strategy had to: 1. Demonstrate the benefits of MIH programs to the community 2. Instill confidence at the federal level to fund more programs 3. Encourage other EMS agencies to implement similar models ##### **SOLUTION** **High-Stakes Storytelling** Storytelling was the foundation of the campaign strategy, but it needed multiple elements to make it meaningful. REMSA’s impressive results needed to drive national awareness of community health programs. Engaging stakeholders was also key—federal decision makers, EMS leadership and their personnel. We discussed these objectives in a series of strategic discussions and brainstorming sessions with REMSA. We agreed the story needed to be told in a captivating form that was representative of REMSA’s commitment to improving EMS. Then we would distribute the story through carefully chosen channels. **Casting a Wide Marketing Net** To share the story widely and effectively, an [authoritative white paper](https://www.remsahealth.com/wp-content/uploads/2017/10/REMSA_A-Model-for-Better-Community-Health_eFINAL.pdf) was chosen as the content anchor, amplified with targeted outreach strategies including an [expert-led webinar](https://www.ems1.com/ems1-webinars/articles/webinar-remsas-blueprint-for-mih-success-in-achieving-the-triple-aim-t3KzN18ZgqSUZf6e/) and proactive media relations. Here’s how it came to life: - **White Paper:** We crafted a compelling narrative to frame REMSA’s experience implementing the program, weaving in their powerful data and success stories to make it real. All packaged into an intentional and shareable design. - **Webinar: **We organized a well-attended, engaging webinar hosted by REMSA leadership to walk EMS leaders through their success and equip them with the steps to replicate it. - **Publicity: **We tapped into our long-standing relationships with industry media and associations to publicize the white paper release and the webinar announcement. ##### **IMPACT** **Sparking National Conversations** The result? Our chosen marketing and outreach strategy helped inform a larger discussion about the importance of community health programs. It also had a role in empowering hundreds of other EMS agencies to implement programs in their regions. REMSA was also recognized as an expert in mobile healthcare, garnering them national recognition for their progress in this area. “We gained a lot of insight with standing up a successful mobile integrated healthcare program in our region,” said Bradford H. Lee, MD, JD, MBA, former Chief Medical Officer of REMSA. “Our lessons learned and best practices needed to be shared with the EMS community and RedFlash helped us put our program on the national map.” REMSA put in the hard work of creating measurable improvement in their community healthcare initiatives and had a strong story to tell. Developing a customized marketing strategy, coupled with our rooted relationships with industry stakeholders and media, RedFlash and REMSA were able to share the story in an impactful way and inspire other EMS agencies to move forward with their own programs. - [Tweet](https://twitter.com/share) [![Case Study: Telling the NG911 Story](https://case-studies.redflashgroup.com/hubfs/Imported_Blog_Media/Untitled.png)](https://case-studies.redflashgroup.com/telling-the-ng911-story) 1 min read #### [Case Study: Telling the NG911 Story](https://case-studies.redflashgroup.com/telling-the-ng911-story) [![Picture of RedFlash Group](https://case-studies.redflashgroup.com/hs-fs/hubfs/RFG_Icon_Red%20(1).jpg?width=30&name=RFG_Icon_Red%20(1).jpg) RedFlash Group](https://case-studies.redflashgroup.com/author/redflash_group) : Nov 16, 2023, 9:00:00 AM Background Created in 2004, NHTSA’sNational 911 Program is part of the DOT’s National Highway Traffic Safety Administration. Among the program’s key... 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However,... [Execution](https://case-studies.redflashgroup.com/tag/execution) [Campaign Development](https://case-studies.redflashgroup.com/tag/campaign-development) [Read More](https://case-studies.redflashgroup.com/how-redflash-helped-logis-solutions-increase-website-users-by-308) [![RFG_Icon_White](https://case-studies.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. Some of these technologies are necessary for the site to function, while others help us improve performance and deliver relevant content. 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